Private Client
Private Client Insurance - Protection Built Around How You Actually Live
You did not build what you have by accident. Your home, your cars, your collections, your investments - none of it happened by default. But if you are still covered by a standard homeowners policy and a basic auto plan, your insurance is not keeping up with what you have built.
Private client insurance exists for a reason. Standard policies have limits that make sense for average homes and average cars. When your life is not average, those limits become gaps. And gaps become problems when something goes wrong.
The Grit Private Client team builds insurance programs for people whose assets outgrew standard coverage a long time ago.
Why Standard Insurance Falls Short for High Net Worth Families
Standard homeowners policies cap coverage at $500K to $1M. If your home is worth $2M, $5M, or $10M+, you are underinsured from day one. A total loss - fire, mudslide, wildfire - and your policy pays out a fraction of what it costs to rebuild to the same standard.
Standard auto policies were not designed for a $300K vehicle. They do not account for the cost of OEM parts, specialized repair facilities, or the depreciation hit on a collector car after a claim. You get a generic settlement when you need a precise one.
Personal liability exposure scales with net worth. Lawsuits target wealth. A guest injured at your vacation home, a car accident where damages exceed your policy limit, an incident involving a domestic employee - standard $300K liability coverage disappears fast when attorneys see a balance sheet.
Then there is everything standard policies were never built to handle:
- Collections - art, jewelry, wine cellars, firearms, musical instruments - standard policies either exclude them or cap payouts at a fraction of actual value
- Second homes and vacation properties - different states, different exposures, different construction types, and standard carriers often will not write a policy on a home that sits vacant part of the year
- Watercraft - anything beyond a basic runabout needs its own policy with proper hull coverage, crew liability, and navigation limits
- Domestic staff - if you employ a nanny, housekeeper, estate manager, personal chef, or property caretaker, you have workers compensation obligations in most states and employment practices exposure you probably have not addressed
None of this is unusual for high net worth families. But standard insurance treats all of it as unusual. That is the gap a private client program closes.
What a Private Client Program Actually Covers
A private client program pulls every personal insurance need under one coordinated strategy. These are not separate policies you buy one at a time. A private client program coordinates all of them into one account - often with one carrier - so nothing falls through the cracks.
Here is what that looks like:
- High-Value Home Insurance - Agreed value coverage for primary residences worth $1M+. Your home is insured for what it actually costs to rebuild - not what a generic formula says. Covers custom finishes, architectural details, landscaping, and outbuildings that standard policies ignore. Read: 5 differences every homeowner should know.
- Secondary and Vacation Home Insurance - Dedicated coverage for vacation properties, ski homes, lake houses, and seasonal residences. Addresses vacancy clauses, seasonal occupancy, and location-specific exposures like wildfire, flood, and wind.
- Luxury and Exotic Auto Insurance - Coverage designed for vehicles worth $100K+. Agreed value settlements, OEM parts, choice of repair facility, and no depreciation penalty. Covers exotics, classics, and collector vehicles whether they are driven daily or stored.
- Watercraft Insurance - Hull coverage, liability, crew protection, and navigational territory for boats, yachts, and personal watercraft. Scaled to the vessel and how you use it.
- Umbrella and Excess Liability Insurance - Liability limits from $5M to $50M+ that sit above your home, auto, and watercraft policies. Protects personal assets from lawsuits, judgments, and claims that exceed underlying limits. Read: When to add or adjust umbrella coverage based on your lifestyle.
- Personal Collections Insurance - Scheduled coverage for art, jewelry, firearms, wine, antiques, musical instruments, and other high-value items. Each piece individually listed and appraised. Covers breakage, theft, mysterious disappearance, and damage that standard policies exclude.
- Directors and Officers Liability - Personal D&O coverage for board members, nonprofit directors, and executives. Protects your personal assets from claims arising from decisions made in a board or leadership capacity.
- Employment Practices Liability - Protection against claims from household employees - wrongful termination, discrimination, harassment, and wage disputes. If you employ domestic staff, you have this exposure whether you have addressed it or not.
- Domestic Employee Workers Compensation - Required in most states when you employ household staff. Covers medical expenses and lost wages if a domestic employee is injured on the job. Not optional in states that mandate it - and penalties for non-compliance are real.
How Private Client Insurance Works Differently
Private client carriers operate on a different model than standard insurance companies. The differences are not marketing language - they change how claims get paid and how your property gets protected.
Agreed value vs. actual cash value. You and the carrier agree upfront on what your home is worth. If you have a total loss, that is what gets paid. No depreciation calculations. No adjuster telling you your custom kitchen is worth the same as a builder-grade replacement.
Guaranteed replacement cost. If construction costs spike - and they have, significantly, in the last five years - your policy rebuilds your home to its original standard even if the cost exceeds the policy limit. Standard policies cap at the limit and leave you to cover the difference.
Scheduled items for collections. Every piece in your collection is individually listed, appraised, and insured for its specific value. A standard homeowners policy might give you $2,500 for jewelry. A scheduled item on a private client policy pays the appraised value of the individual piece.
Higher liability limits. Private client umbrella policies start at $5M and go to $50M or more. Standard umbrellas top out at $1M to $5M and often exclude certain exposures that high net worth families actually face.
Risk management services. Private client carriers invest in loss prevention. Security assessments, wildfire mitigation reviews, water leak detection systems, backup generator recommendations. They would rather help you prevent a loss than pay for one. That is a different relationship than standard insurance.
Single carrier or coordinated program. The best private client programs put your home, auto, umbrella, collections, and watercraft under one carrier or a coordinated set of carriers. One point of contact. One renewal. No coverage gaps between policies because the program was built as a unit.
Who Needs a Private Client Program?
Private client insurance is not based on income alone. It is based on what you own and what you need to protect. If any of these apply to you, your standard policies are probably leaving gaps:
- Homeowners with $1M+ in property value - primary residence, vacation home, or combined
- Anyone with a vehicle worth $100K+ - exotic, classic, or collector
- Collections valued at $50K+ - art, wine, jewelry, firearms, watches, musical instruments
- Vacation home or second property owners, especially in wildfire zones, coastal areas, or resort communities
- Anyone with $1M+ in investable assets and corresponding liability exposure
- Household employers - nanny, housekeeper, estate manager, personal chef, property caretaker
- Board members, nonprofit directors, or executives who need personal D&O protection
This includes doctors, executives, tech founders, attorneys, retirees with significant assets, business owners, athletes, inheritors, and anyone whose net worth has outpaced their insurance. The common thread is not what you do for a living - it is what you have accumulated and what you stand to lose.
Why Grit for Private Client
Grit is an independent brokerage. We are not captive to one carrier, and we do not push one product because it pays us more. We work with multiple private client carriers - Chubb, PURE, AIG Private Client, Cincinnati, Vault, and others - and place your program with the carrier that fits your specific situation.
Every private client engagement starts the same way - a full review of what you own, what you are exposed to, and what your current policies actually cover. We look at the complete picture before we recommend anything. Most clients who come to us for one policy leave with a coordinated program that covers everything - home, auto, umbrella, collections, watercraft, domestic staff - under one relationship. That is how private client insurance is supposed to work.
For clients who also own businesses, we handle commercial insurance and surety bonding under the same relationship. One team that understands your full exposure - personal and business - instead of two separate agents who never compare notes.
We are based in Salt Lake City and Park City. We understand mountain west luxury properties, wildfire exposure, resort-area coverage challenges, and the unique risks that come with living in this part of the country. But we serve private clients nationally - your vacation home in Maui or your condo in Manhattan gets the same attention as your primary residence.
When you call (801) 505-5500, you talk to a person. Not a phone tree. Not a chatbot. A person who knows your account and can answer your question.
Start With a Private Client Review
The best way to find out if your coverage matches your exposure is to let us look at the full picture. A Grit Private Client Review covers:
- Every property you own - primary home, vacation homes, investment properties
- Every vehicle - daily drivers, exotics, classics, watercraft, powersports
- Collections and scheduled items - art, jewelry, firearms, wine, instruments
- Liability exposure - umbrella limits, domestic staff, board memberships, rental properties
- Current policies - what you have, what it actually covers, and where the gaps are
No obligation. No sales pitch. We tell you what we find - and if your current program is solid, we will tell you that too.
Call (801) 505-5500 to schedule your Private Client Review. Or start online and we will call you.
Ready to Protect What Matters Most?
Your wealth and lifestyle deserve unparalleled protection. Let GRIT Insurance help you design an insurance plan that gives you peace of mind. Contact our experienced risk advisors today for a consultation.